Instagram marketing – How to improve your Instagram campaigns to get more exposure for your business in Australia
Running an online business in Australia can really be a challenge, mostly because you are so far away from the rest of the world that it can really take a toll on your sales. However, luckily for all of us, we now live in a time and age where it is much easier to get in touch with people that are on the other side of the world and that is mostly thanks to social media platforms. Apart from this being great news for regular people, it is also something that has real changed the way that businesses from all over the world work and how they interact with their customers. With the right marketing strategy you will be able to really improve your sales, and we are here today to tell you that some strategies, like Instagram marketing, really do work if you know what to do. Today we are going to be talking about what you need to know when it comes to this kind of marketing and what you need to do to make it work, so make sure to keep reading until the end to find out more.
It’s all about the visuals
If you have any kind of social media account, then you probably already know that it is all about the images and their quality, and this is particularly true about Instagram. As a social media platform, Instagram allows you to express yourself by posting photos and videos, however when you are running a business page, you have a lot more to think about when it comes to your content. When you are working on your content for your page, you have to keep in mind that the visuals need to be stunning in order to give you the desired effect. If you were selling on another platform, like Facebook for example, you would be able to engage with the customers via links or different articles, but since Instagram is all about the photos, you need to give them your all. Studies have shown that 93% of decisions that people will make while online shopping are based on the visual appearance of the content that they are looking at, so obviously that needs to be your first priority when you are marketing in this way. Some tips that we have for this is that you should start by choosing a theme or a concept and stick to it throughout your entire page. This gives the Instagram profile a cohesive look and makes it feel more professional. Another thing that you should consider is using tools to help you out. There are a ton of different apps from Shopify for Instagram, and just other tools that are made by third parties that will all help you post better images, so make sure to do some research and find the right ones for you.
Contests are always a good idea
If you are just staring out with your business, you need to get as much exposure as possible right from the get go, and holding different contests for your followers is a great wait for to market your business on Instagram. This is a very popular thing amongst a lot of the brands in Australia and business owners have actually found that these contest really help them reach out to a whole new audience. You can ask your customers to take a picture with one of your products and post it, or you can simple ask them to like and share you image or post a comment in the comment section in order for a chance to win. Another great way for you to entice customers to check out your products is to offer discount codes, and there are two great and really efficient ways for you to do this. The first one is that you can post the code on your Instagram page and posts. Since you cannot link anything on a post, you need to make sure to write everything down in the description so that your customers know what to do. The second thing that you can do is work with influencers. This is pretty straight forward, just send some products to them, give them some time to try them out and then give them discount code that they can share with their followers. They will make a small commission from it, but if it goes right you will get a huge increase in sales.
Having an online business can be pretty alienating from your customers and you can lose the feeling of who you are selling to. Because of that, a great thing that you can do is to hold events. You can start by holding a small gathering where you can invite some of the more popular Australian influencers in your field. They are bound to take videos and pictures of the whole event and share it with their followers. After you do this, and get a little bit more recognition, you can then hold a pop-up shop. This is a great way for your customers to take a look at your products in real life and give them opportunity to play with them before they have to make the purchase. These kinds of events are a great way for you to connect to customers internationally, thanks to the influencers, and as time goes by and you make more money you can always expand and take these events overseas as well.